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Killing It!


A heartfelt guide to creating and growing
a startup i
n a healthy, joyful way. 

Killing It!


A heartfelt guide to creating and growing
a startup i
n a healthy, joyful way. 

Killing It! is about how to keep your head, and not be swept away by the ups and downs of running a business, and also how to keep your heart in the game. 

Entrepreneurs are dedicated and persistent which is what makes us good at what we do. But, there's a dark side of those same traits: obsession and depression - there is only a sliver of a line between the light and the dark.

After experiencing near bankruptcy from our family company, and the stress of doing an investor supported startup, I crossed over that line and suffered from a serious eating disorder.

I came back from that wiser about my self-worth and smarter about how to run a startup in a healthy, joyful way.

ORDER ONLINE - CLICK ON A RETAILER BELOW TO BUY THE BOOK ONLINE

PRAISE FOR KILLING IT!

In Killing It! Sheryl O’Loughlin shares insights from her decades working in some of the most innovative companies out there. Entrepreneurs and business leaders will benefit immeasurably from reading her hard-earned wisdom.
— Jeff Jacobs, partner at McKinsey
Sheryl’s personal experience as a leader, mentor, and founder gives her the ammunition to deliver more than just platitudes. Killing It is the kind of practical advice entrepreneurs need to thrive in the world of churn.
— Professor Irv Grousbeck, Consulting Professor, Stanford University Graduate School of Business
I adore this book. Entrepreneurship is one of the most difficult—and yet most rewarding—career paths anyone can take. In Killing It! Sheryl brilliantly captures the ups and downs of her own journey and distills them into a guiding principles every entrepreneur should use.
— Nancy Duarte, bestselling author and CEO of Duarte, Inc.
So many aspiring entrepreneurs have no idea what they’re in for when dreaming about their start-up. Sheryl O’Loughlin’s Killing It! condenses decades worth of hard-earned wisdom into a compelling and personal manual for success both as an entrepreneur and a human being.
— Jon Owsley, managing partner at Catterton
Killing It! is a relevant and incisive look at what being an entrepreneur is really about. Sheryl’s deeply personal account provides authentic insight into not only the much-lauded upsides of entrepreneurship, but also the considerable toll it can take on one’s relationships and well-being. This is a must-read for female leaders in particular, who are too often expected to be all things to all people.
— Betsy Holden, Senior Advisor, McKinsey & Co., Former CEO Kraft Foods
Killing It is like the emotional handbook for entrepreneurs. Without a sustainable work life balance your business will not thrive.
— L. Hunter Lovins, President Natural Capitalism Solutions
Are you ready to be an entrepreneur? Sheryl O’Loughlin’s book, Killing It, is the perfect guide to help you answer that question. Jam-packed with real-life stories of what it truly takes to be successful, Killing It also provides a wealth of sage advice and critical questions to ask yourself and your team as you get your company from the idea stage to the exit.
— Denise Brosseau, serial entrepreneur and author of Ready to Be a Thought Leader?
A must-read for anyone looking to become an entrepreneur or stay in the game.
— Brian Krumrei, Partner at TSG Consumer
In her new book, Sheryl O’Loughlin brings a unique and deeply personal perspective to what it means to launch a successful start-up. Sheryl opens up about the true costs, as well as the joys, of entrepreneurship. This book is a trusted companion for business leaders.
— Michael Farello, managing partner at Catterton
Killing It is a testament to the years of experience Sheryl has an entrepreneur. Her advice is savvy and hard-won. If you aspire to start a successful business, and live your life, this is necessary reading.
— Dr. William Silver, Dean , School of Business and Economics, Wine Business Institute, Sonoma State University

about sheryl


 

 

about sheryl


 

 

Bio

As a child, Sheryl O'Loughlin was best known for rushing everywhere and being too impatient to pour milk into a glass before drinking it. As an adult, Sheryl is no less eager. She served as the CEO of Clif Bar, where she introduced the world to Luna bars; she was the cofounder and CEO of Plum Organics; and she is currently CEO of REBBL super herb beverages. One of her favorite roles was mentoring budding entrepreneurs when she was the executive director at the Center for Entrepreneurial Studies at the Stanford Graduate School of Business. With her book, Sheryl is able to share her advice with a wider group of current and aspiring entrepreneurs all at once, which delights her because, well, it's faster. And that means more time for drinking wine at her Santa Rosa home, and hanging out with her husband and two sons.

 

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REBBL


Organic Coconut Milk Elixers

REBBL


Organic Coconut Milk Elixers

WE ARE REBBL

…a band of revolutionaries for the greater good. We were born out of a conscious collaboration between global thought-leaders, whose soul purpose was to address the malfunctioning global food system through a regenerative business model that would respect, uplift, and delight the world.

As modern day Botanical Treasure-Hunters grounded in ancient herbal wisdom, our expertise is identifying and gathering the very best the Plant Queendom has to offer.  We curate these diverse, ethically sourced whole Roots, Extracts, Berries, Barks, and Leaves into delicious beverages with vibrant flavors that deliver your daily dose of exceptional goodness.

 

 

OUR STANDARDS

Organic – Every ingredient we use is organically grown for your health and for the health of the farmers, the soil, and the water where it was produced.

Fair Trade – We support fairly traded ingredients whenever they are available.

Real Ingredients – REBBL is made from real foods and ingredients that you can pronounce and recognize. 

True Taste – What you taste is what you get. No thickeners or strange after tastes created by flavor labs. 

Efficacy – Our promise: If we can’t use a super herb at meaningful, efficacious levels, then we won’t use it at all. 

Super-herbed – We believe that everything can be improved. And we believe one of the best ways to improve foods is to add super-herbs.